iPad Marketing
Only until a few years back, environmentalists were concerned and yelling about conservation of paper in order to ensure conservation of trees. Paper is a final product that is made out of a tree pulp and then goes through various processes before reaching us in various forms. From sending a small letter to noting a reminder to taking lecture notes to what not -- paper was almost a necessity. Things have however changed, when the advent of digital world took over the conventional paper form. Ebooks, Ejournals, Emails -- it became the E-world all of a sudden. The paper still managed to maintain its importance as the Ewrold was always held in desktops or laptops that were not always practical carry around everywhere. The technology revolution did not stop the trend of decreasing physical sizes and finally today we can have the whole Eworld along with office documents, spreadsheets, reminders and databases right on our palms in form a simple and user friendly touch screen technology.
The iPad has made it easy for people to read plus work at the same time through the amazing features that iPad owes to them. Features such as multi-tasking has changed the way people read and think. On one hand where Apple's iPad resulted in huge gains to the company, on the other hand the market for paper products such as books and magazines was hit badly due to the great opportunity that iPad gave to readers to enjoy their reading in a better way through the use of iPads. The market for paper products was so badly hit that it forced the publishers to re think about whether their paper books, magazines and journals are anymore commercially viable in the market. One of the worlds' largest publishers also conducted a survey through Facebook about what students think of iPad as a substitute for their paper books and whether…
